Reddit has revealed an enhancement to its Conversation Ads feature, allowing advertisers to display their promotions directly within the comment sections of Reddit posts. This is the area where the majority of user interaction takes place on the app, and now Reddit states that all advertisers will have the ability to place ads between comments on conversation pages when using Conversation Ads.

Reddit launched its updated Conversation Ads last June, which include larger media space, as well as improved placement and display options. And now, it’s also enhancing its control and placement options within the process.

Conversation Ads allow advertisers to engage users who are already highly engaged, helping to drive results throughout the marketing funnel. With ad placements now extended further into the comments section, brands can broaden their campaign exposure and connect with a larger audience more effectively.

This could create more chances to connect with users at the ideal moment while they’re actively exploring related products and choices.

According to Reddit, all advertisers using Conversation Ads will now be automatically included in available ad placements within the comment section, as long as those slots align with their chosen brand safety settings.

Lastly, Reddit has teamed up with ad verification firms DoubleVerify and IAS to provide measurement tools for audience engagement and response on conversation pages. Reddit ads are gaining more attention as users increasingly rely on the platform for genuine product feedback from real people rather than AI-generated content or potentially biased reviews on product listings.

With 101 million daily active users and rising, Reddit is becoming a bigger destination for such discovery, which could make it a valuable surface within your broader outreach.

Individual results will vary, of course, but Reddit’s ad offerings are improving, which could be another option to consider in the social media marketing mix.

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