Threads Is Developing More DM Options, Including GIF Sharing and Group Chats
Despite initially resisting calls to add DMs to Threads, Meta recently caved in to user pressure and is now looking to quickly expand its messaging functionality within its Twitter clone app by adding a slew of new DM options that will bring Threads messaging in line with other DM options.
First off, Threads DMs are soon set to get the option to add stickers and GIFs, in addition to images (which Threads added last week).
As you can see in this example, Threads users will soon have more DM attachment options, giving them more opportunities to interact with their Threads messages.
These updates will bring Threads DMs in line with other DM choices, encouraging increased participation through DMs in Meta’s apps.
Though the inclusion of DMs to Threads is noteworthy in a broader context, it appeared for a long time that Meta did not want to construct yet another messaging alternative to add to its existing DM tools in Messenger, WhatsApp, and Instagram Direct.
This could be owing to the ongoing FTC litigation against Meta, in which the FTC is attempting to compel Meta to divest Instagram and WhatsApp due to monopolistic behaviour.
The FTC has been chasing Meta on this for years, and if it wins, it might result in a significant shift in Meta’s functional operations. This is part of the reason why Meta has been working to integrate its DM functions, in order, ostensibly, to facilitate interoperability between its three messaging apps.
The idea here is that, eventually, you’ll have a single DM inbox that’s available across all three sites, thereby welding the three platforms together in a way that Meta may say cannot be undone if the FTC ruling goes against them. That would also address worries in the U.K. about DM encryption, as all three platforms have moved to full encryption by default and among all of these many challenges, it seems that Meta did not want to complicate the process by launching Threads DMs.
But, with the FTC lawsuit seeming increasingly likely to go in Meta’s favour, it appears that Zuck and Co. are now confident enough to add another communications tool to the mix, even without that backend connectivity.
Thus, Threads DMs are now available, making the platform even more Twitter-like and providing more vectors for connection, thereby improving Threads’ social network insight.
Which is also why Threads is now looking to build Threads DMs out quickly, in order to make it a more viable, functional option? There’s no official word on the release date for any of these new Threads DM features, but I suspect you’ll see them sooner, rather than later.
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