Study Abroad Consultancy, Kerala
A leading study abroad consultancy in Kerala was running Meta Ads with a cost per lead of ₹800. Monthly lead volume was stuck at 50 leads — not enough to sustain their growth targets. They had been with a previous agency for over a year with no significant improvement.
What We Did:
- Full audit of existing Meta Ads account — identified targeting errors and creative fatigue
- Rebuilt audience segmentation from scratch — interest-based, lookalike, and retargeting layers
- New creative direction — messaging aligned to parent concerns, not just student ambitions
- New landing page — faster load, clearer CTA, mobile-optimised
- Full funnel setup — awareness to conversion with proper retargeting
Results:
- Cost per lead dropped from ₹800 to ₹180.
- Monthly leads grew from 50 to 280+.
- Same budget. Better strategy. 5x the leads at 77% lower cost.
- The client has been with eWoke for 4+ years since. They've since expanded to 3 locations.